Growth gets complicated.
We help you make the right decisions when it does.
Co:Pilot CPG helps brands grow smarter when growth feels complex, uncertain, or risky.
WHAT WE DOHelping CPG brands navigate growth with clarity and intention.
Co:Pilot CPG works with ambitious consumer brands at moments when growth becomes harder to navigate - whether you’re preparing to scale, entering new channels, or trying to make sense of what’s working and what’s not.
We help bring clarity to the decisions that matter most, so growth is intentional, aligned, and sustainable.
Strategy & Direction
We help you step back, see the full picture, and make clear choices about where to focus - from positioning and portfolio strategy to channels, markets, and priorities.
Go-to-market & Execution
We translate strategy into practical plans and work alongside your team to bring them to life - aligning sales, marketing, and operations so momentum builds.
Ongoing Advisory Support
As a thought partner to founders and leadership teams, we help you pressure-test decisions, navigate complexity, and stay grounded as the business evolves.
HOW WE WORKHow we help brands grow smarter - with clarity
We’re not here to rush decisions or impose a playbook. Our role is to help you slow things down just enough to see clearly so the choices you make are grounded, aligned, and right for your business.
That means asking better questions, pressure-testing assumptions, and staying focused on what matters most at this stage of growth. Not more activity, not more noise - just clearer thinking and better decisions.
01
CLARIFY
Get clear on what’s actually driving growth.
We step back to understand what’s working, what’s not, and why. That includes your portfolio, channels, customers, and constraints so decisions are grounded in reality, not noise.
ALIGN
02
Define a focused, intentional path forward.
We design a strategy that fits your goals and resources, clarifying priorities and trade-offs across positioning, go-to-market, sales, and operations. The result is direction your team can align around and act on.
NAVIGATE
03
Turn decisions into momentum.
Growth rarely unfolds exactly as planned. We help leaders translate strategy into action, make smart decisions as realities shift, and keep the business moving forward without overcomplicating the work.
WHEN WE’RE MOST HELPFULSupport at moments that shape what comes next.
Co:Pilot is designed for moments where the next set of decisions will meaningfully shape the business - whether you’re entering a new market, scaling intentionally, or navigating increased complexity.
We work alongside founders and leadership teams who want clarity, strategic judgment, and experienced support as they decide what to do next.
We’re most helpful when:
A brand is preparing for its next phase of growth and wants to get it right
Expansion into a new market requires local context, relationships, and execution support
Go-to-market or portfolio decisions carry real opportunity costs
Leadership teams want clarity before committing time, capital, or resources
Founders want a trusted thinking partner to help shape strategy and pressure-test decisions
ABOUT USBuilt by operators who’ve been at the table.
Co:Pilot was built by people who’ve spent years inside growing CPG businesses – making real decisions with real constraints, and living with the consequences of those choices.
We bring that perspective into our work as advisors. Not to prescribe answers or impose a formula, but to help teams think clearly, weigh trade-offs, and move forward with confidence when the path isn’t obvious.
We work best when decisions matter and getting them right is more important than moving fast.
Deb Coleman
Partner, Commercial Growth
Deborah is a nationally recognized CPG sales leader with deep experience helping early-stage and challenger brands scale sustainably. Her background spans sales leadership, distribution, strategy, and commercial execution across multiple categories.
Deb brings a grounded, real-world perspective to growth - helping teams translate strategy into action, navigate retail complexity, and build momentum without losing focus.
Mitch Cobb
Partner, Strategy & Brand
Mitch is an operator and advisor with extensive experience building and scaling consumer brands. His work sits at the intersection of strategy, brand, and growth - helping founders and leadership teams make clear, intentional decisions as complexity increases.
Mitch brings a systems-level approach to growth, supporting teams as they clarify priorities, align around direction, and design strategies they can execute with confidence.
CONTACTLet’s talk it through
If you’re navigating growth and want a clear, grounded perspective, we’re always open to a conversation.
No pitch. No pressure. Just a chance to talk through what’s on the table and see if it makes sense to work together.